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Prize Draw

When you need a fast track to a volume supporter file, with powerful income potential, a Prize Draw programme could be the ideal answer.

A Prize Draw programme can:

  • Recruit new supporters to your database at very low cost
  • Generate immediate new revenue
  • Create potential for additional future revenue

Prize Draws and lotteries are often confused. In fact they are quite separate, the main defining characteristic of a prize draw being that it is a distribution of prizes by random chance, where no payment is required for entry.

So how to generate income without making a charge? We have extensive experience in resolving this conundrum to maximise the contributions you might receive.

All aspects of the programme are provided for by our services, which include:

  • Strategy
  • Data analysis, location & targeting
  • Print production
  • Creative briefing
  • Compliance advice
  • Transaction processing
  • Test design and analysis

Income Calculator

To give you an idea of the kind of income which our prize draw programme can deliver, take a look at the income calculator. Tell it how many supporter records you’ve got available to kick the project off and then hit recalculate.

Obviously these figures are based on a lot of assumptions and are only indicative of what might be produced. Contact us if you’d like to see a bespoke campaign projection, based on the circumstances of your own organisation.

Results for a Prize Draw campaign
with inital records.
Annual Programme Summary
Select the number of inital records from the dropdown above and click 'recalculate'