In a tough fundraising environment more and more charities are turning to lottery activities to boost their income performance. Delivering higher response rates than donation asks and appealing to new audiences, a lottery programme makes good sense as a component in the fundraising armoury. You can get a better financial return and acquire new supporters who will go on to give in other ways, including vital legacy gifts.
But lottery fundraising is a complex, highly specialised area where it can be easy to fall into legal and regulatory traps.
Helping you to make a success of your lottery fundraising project is our mission: